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severalog

Nobody's an outlier in the Magic Kingdom

J. Harry Caufield

Here's an interesting piece about data tracking through transactional data, Disney World, and how gross the term "meatspace" is.

Disney has always kind of creeped me out with their business practices. They're phenomenally good at marketing, and not even in a behemoth-tech-company, you-need-the-new-ipad kind of way. They've just mastered the concept of presenting technology in minute and frictionless ways, even when the technology isn't directly beneficial to anyone but The Mouse. They couple these technologies with brute-force strategies. The Disney Vault strategy comes to mind: I know it's not really technology per se, but it's a unique strategy that only Disney seems to have any control over.